To help you win and grow in a market, we’ve developed a three-tiered approach to a profitable road map.
insights
Commercial,
Brand
& Marketing
Insights
growth
Komerz Trading,
Commerce
as a Service
magnification
Komerz Comms
Content
CRM
& Events
INSIGHT
We use data and insights to identify your key consumer audiences to develop a consumer centric P&L. This helps build a relevant product portfolio at an optimum price point. Then we design the routes to markets and activation framework to target them effectively based on their shopping missions and habits. This fully attributed P&L is developed for over 3-5 year period and signed off with brand owners.
With a clear ranging plan in place, we then take on and manage your Routes-to-market business for you whether that’s across Online, offline or owned channels.
We break the overall P&L into customer or channel specific Joint Business Plans (JBPs) and begin to work on the forward and backward supply chain. Once its successfully deployed in a market, we build repeatable models to scale across other geographies.
We will work closely with you to build a digital-first brand based on the cohort’ analysis and their path to purchase and creating relevant creative assets and content that builds your fan base through upper/mid funnel communications.
We build activation frameworks to manage the calendar of events and campaign management right from creative to performance media to influencer and social media management through a single Digital Asset Management repository on the KomerzOS.